Angel Delight
 Butterscotch and strawberry Angel Delight | |
| Product type | Food |
|---|---|
| Owner | Premier Foods |
| Country | United Kingdom |
| Introduced | 1967 by Bird's |
| Markets | United Kingdom |
| Previous owners | Kraft Foods[1] |
| Website | AngelDelightDesserts.co.uk |
Angel Delight is a powdered dessert mix produced in the United Kingdom. It is designed to be whisked with milk to create a sweet mousse-like dessert.[2]
Angel Delight was released in 1967 by the Bird's company,[3] in a strawberries-and-cream flavour. By the 1970s, Bird's had doubled the market for instant desserts.[2] After a lull in popularity during the 1980s, a revival campaign, featuring Wallace & Gromit, was run in 1999.[2] In 2006 the brand was the best-selling line in the UK instant cold desserts sector.[4] The brand is now owned by Premier Foods.[5] The dessert was named Britain's 'favourite childhood dish' in a 2015 survey by Food Network.[6]
Varieties
[edit]Angel Delight is currently sold in five flavours:[3][7] strawberry, butterscotch, chocolate, chocolate mint and banana. No added sugar variants[5] of butterscotch, white chocolate, and strawberry flavours are also sold.[3] Currently, it is available in three quantity variants: four-serving packets, twelve-serving tubs and single-serving ready-to-eat cups (launched in 2017 in an attempt to modernise the brand, with an accompanying digital marketing campaign).[2][8] Not all flavours are available in all size formats; for instance, tubs are only available in strawberry and butterscotch flavours.[9]
Discontinued flavours include: coffee, coffee walnut, black cherry, blueberry, peach, lime, lemon, blackcurrant, bubblegum, tangerine, vanilla ice cream, forest fruits, popcorn, candy floss, butter mint, White Chocolate and raspberry.[8]
See also
[edit]References
[edit]- ^ Green, Denzil (22 May 2005). "Angel Delight". Cook's Info.
- ^ a b c d Fletcher, Ian (13 March 2017). "Now you don't even need to mix Angel Delight as product gets ready-to-eat makeover". Daily Mirror. Retrieved 27 June 2017.
- ^ a b c "Angel Delight's Story". AngelDelightDesserts.co.uk. Archived from the original on 6 April 2018. Retrieved 12 July 2019.
- ^ Barkham, Patrick (12 July 2006). "The power behind Angel Delight". The Guardian. London. Retrieved 25 March 2015.
- ^ a b "Angel Delight". Premier Foods. Archived from the original on 16 October 2018. Retrieved 12 July 2019.
- ^ Sayid, Ruki (23 June 2015). "Just desserts! Angel Delight voted nation's favourite childhood dish". Daily Mirror. Retrieved 30 June 2021.
- ^ Alexander, Saffron (16 March 2017). "Angel Delight and 10 other forgotten foods you can still buy". The Daily Telegraph. Retrieved 27 June 2017.
- ^ a b Rodger, James (13 March 2017). "Angel Delight is changing MASSIVELY - and this is why". Birmingham Mail. Retrieved 12 July 2019.
- ^ "Angel Delight - TUBS". AngelDelightDesserts.co.uk. Archived from the original on 6 April 2018. Retrieved 12 July 2019.